90% of British prefer an Experience over a Physical Gift for Xmas

Christmas Tickets GiftPerfume and lingerie may traditionally top the list of the most romantic yuletide gifts, but a new nationwide survey of more than 1000 people has found that 90% of Brits would actually prefer to receive an experience with their loved one over a product this Christmas.

In fact, 9 out of 10 of those expecting to find something special under the tree this month would choose a night out at a theatre or show together above receiving perfume, chocolates, alcohol or lingerie. 

An experience like a surprise night out was also picked as a very romantic and thoughtful gift, in the survey carried out by SurveyMonkey on behalf of London theatre break specialists, Boxofficetheatre.co.uk.

Those heading to the high street to buy some bubble bath might want to think twice, as 64.7% of us think bath gift sets are the most clichéd gift, showing a lack of thought and effort on the part of the giver.

With more than half of shoppers saying they wanted to make more time for memories with loved ones, a festive night out to see a showstopper like Aladdin or The Lion King could be just the ticket.

Caroline Coulson, Director of BoxOfficeTheatre.co.uk said, “Christmas is a stressful time for many people, especially when it comes to choosing gifts for loved ones and 95% said a night out would be a thoughtful gift. With old staples such as socks, chocolate, home furnishings, perfume and clothing all receiving the thumbs down, it could be time to re-think those faithful standbys in favour of something that shows a little bit more thought and a lot more effort.”

Key findings from the Survey: What do you really want for Xmas this year?

  • 74% of people associate a bath gift set with a lack of thought and effort, followed by socks (27.01%)
  • 4% said they would get most enjoyment out of a trip to the theatre or to see a show, followed by clothes or accessories (10.24%)
  • 36% of people considered putting thought into the other person’s interests as the most important part of gift giving, followed by choosing something to create unique memories for the recipient to treasure (42.27%)
  • 45% of respondents consider clothing to be the most difficult gift to buy, followed by perfume (17.16%)

Offering a broad variety of show tickets available from feel-good musicals such as Wicked to acclaimed thrillers like The Woman In Black, BoxOfficeTheatre.co.uk has thoughtful gifts available for everyone.

BoxOfficeTheatre.co.uk is offering everyone a stunning 10% off ALL Theatre Tickets & Theatre Breaks purchased before Christmas. Just use code: Xmas10 at the checkout.

Start the journey here, visit our homepage at www.boxofficetheatre.co.uk 


BoxOfficeTheatre.co.uk offers the very best deals on West End Tickets and Theatre breaks. Its flexible platform makes it easy to book theatre shows, hotel reservations and restaurant tables all under the same roof for a personally tailored theatre experience.

Press enquiries please email customercare@boxofficetheatre.co.uk

To download a copy of the Survey Results Infographic, please click this link : Xmas Survey Infographic

What do you really want for Xmas ? Survey results
What do you really want for Xmas ? Survey results